Hertfordshire’s Road Safety Unit is trying a ‘new, hard hitting approach’ to combat the high numbers of young motorcyclists and scooter riders killed and injured on the county’s roads.
While the ‘half dressed' biker is not a completely new idea, it was decided to increase the shock factor by showing 'real' injuries which could be sustained in a low speed accident.
Using TV make-up artists and computer re-touching techniques, RSOs worked with a photographer to create a contrasting image - on one side showing the injuries sustained by an unprotected biker and on the other an uninjured rider wearing fairly inexpensive motorcycle clothing.
The image will be used as part of a countywide campaign on bus backs, posters and in education packs for schools, and Hertfordshire Biker magazine. A life size version of the image will also be used at a series of young rider events later in the year.