The Road Safety Authority in Ireland is endorsing a Country and Western style song encouraging drivers to 'never drink and drive'.
The song, written by Irish singer/songwriter Pete St John and performed by the Country Underground Band, is available free of charge for use in road safety campaigns.
Noel Brett, CEO, Road Safety Authority, says: "The Road Safety Authority is honoured to support Pete St. John's efforts to promote road safety.
"Pete has managed to use his winning formula for producing classic and memorable songs to create a really catchy melody that gets across the important message not to drink and drive. As the Country Underground Band say in the tune, I hope everyone will stop and listen carefully to the message in the song, Never Drink and Drive, it's wrong."